You have just completed one killer of an eBook, Software, Script or Digital Product, Script or piece of Software and as the old adage goes it is "Better than Sliced Bread".
Now what?
You need to find the right price to sell your eBook, Software, Script or Digital Product at. This could make the difference between selling a few eBook, Software, Script or Digital Products or thousands. What price point will you put it in well depend on the perceived value of the eBook, Software, Script or Digital Product and the pricing of comparable eBook, Software, Script or Digital Products out their. If the price is very low the prospective purchaser may think this isn't a very good eBook, Software, Script or Digital Product but if you price the eBook, Software, Script or Digital Product too high this could cause problems in the future. For example if you start your eBook, Software, Script or Digital Product out at a price of $49.95 and then drop it to $29.95 then people who purchased the eBook, Software, Script or Digital Product at $49.95 would be upset that they purchased the eBook, Software, Script or Digital Product for the higher price.
One of the most important parts in the marketing process is finding the right price for your eBook, Software, Script or Digital Product. Never under price your eBook, Software, Script or Digital Product. When doing your research try to find the highest amount your audience can afford if you find the price is too high and not selling you could reduce the price but ... before you reduce the price have you are promoting the life out of the net before you do. Price is a factor customers judge the value of an eBook, Software, Script or Digital Product before they purchase it.
What makes an eBook, Software, Script or Digital Product valuable?
Your ideas that will change the readers life. If your ideas are of extreme value and will change a readers live for the better then a higher price would be a good place to start. Also ask what your ideas are worth and what you should charge for your ideas.
Try to decide what your goal for selling your eBook, Software, Script or Digital Product is. Do you want to bring customers to your business, establish credibility & collect email lists? Then your price probably would be lower. Some will sell their eBook, Software, Script or Digital Products at a profit loss to draw people as a new customer then sell them on something else once they have purchased the eBook, Software, Script or Digital Product.
The above strategy is great if you want long term customers who purchase over and over again. Remember if you use this technique you will need to have written an exceptional eBook, Software, Script or Digital Product that benefits the customer.
If though your eBook, Software, Script or Digital Product has information that is WOW, NEW, and of high value then try to price the eBook, Software, Script or Digital Product on the higher end of the scale of what a customer will pay.
Once your eBook, Software, Script or Digital Product is released remember that once the information in your eBook, Software, Script or Digital Product has become widely known and your ideas have become old plus your competition is cutting the price then you may need to reconsider your pricing and marketing strategy.
Try to aim at an audience that wants a solution to their problem at a reasonable price. To keep a higher price for an eBook, Software, Script or Digital Product then try not to give general information but a solution to solving a specific problem.
Finally an eBook, Software, Script or Digital Product written to solve a problem, give a unique or new technique or one that will help draw traffic and create profits should be a good go and on your landing page write sales copy to entice the reader into purchasing your eBook, Software, Script or Digital Product along with your pricing for your eBook, Software, Script or Digital Product and then watch the customers come to you.... And profit from your hard work.
CLICK HERE FOR YOUR EBOOK SOFTWARE PROGRAM